Claudio Bedino on Crypto’s New Frontier: How Gemini is Building Trust and Growth in Europe
Staff Writer • 2024-11-19
In a dynamic episode of the Stonks Go Moon podcast, Claudio Bedino, Head of Consumer Growth for Europe at Gemini, delved into his transition from neobank N26 to the crypto giant Gemini, the implications of Europe’s new MiCA regulations, and how education and trust are central to expanding crypto adoption. With an entrepreneurial mindset and deep experience in fintech, Bedino is laser-focused on making crypto accessible to a broader audience while navigating the complexities of regulation and consumer empowerment. The Transition from N26 to Gemini: A Bold Leap into Crypto For those unfamiliar, N26 is one of Europe’s premier neobanks, where Bedino served as General Manager for Italy and Southeast Europe. Reflecting on his decision to join Gemini, Bedino shared that it wasn’t a move he took lightly. “I was hungry for something more challenging,” Bedino said, adding that while N26 offered a rich learning experience, regulatory restrictions hampered the kind of growth he wanted to see. Gemini presented an opportunity to not only embrace growth but to be at the forefront of a sector Bedino sees as transformative: crypto. Gemini’s ethos, he noted, aligns with his values. “I love Gemini’s approach: doing things right, not just fast. It’s about creating real value, not just hype.” MiCA: A Game-Changer for European Crypto Markets Bedino sees the introduction of the European Union’s Markets in Crypto Assets (MiCA) regulation as a turning point for the industry. Far from stifling growth, he believes it lays the groundwork for building long-term trust. “MiCA is about supporting us to build trust in a maturing environment. Crypto is no longer just a niche interest — it’s more than a decade old, and it’s time to appeal to a broader audience,” he said. Regulation like MiCA provides clarity and consistency, making it easier to educate and onboard new users. Bedino also highlighted that Gemini’s State of Crypto report reveals a significant gap in consumer knowledge: only 2 in 10 people feel confident they understand crypto. “This is a massive opportunity for education and growth,” he emphasized. From Entrepreneur to Growth Leader: A Customer-Centric Vision Bedino’s entrepreneurial background is deeply embedded in his approach to growth at Gemini. He co-founded Oval Money, a financial empowerment platform with a strong focus on community. That experience, he says, shaped his philosophy on customer engagement. “When customers feel educated, supported, and in control, that’s when real growth happens,” Bedino explained. “It’s not just about providing access to crypto; it’s about giving people the confidence to navigate this new financial landscape.” Gemini’s mission goes beyond being a crypto exchange. “We see ourselves as a platform for financial freedom,” Bedino said. Initiatives like Cryptopedia, an educational resource for beginners and advanced users alike, are part of this strategy. “We need to remove barriers and meet people where they are. Crypto can be intimidating, but it doesn’t have to be.” Winning Over the Cautious Consumer One of the biggest challenges in the crypto space, Bedino noted, is addressing the skepticism of those wary of volatile markets, scams, and unclear regulations. “Everyone is fighting for the same user pool. To truly grow, we need to reach those cautious consumers, educate them, and build trust.” Bedino believes that simplifying communication and focusing on relatable use cases is key. “The storytelling in crypto has often been about potential, but now it’s time to focus on practical, everyday use cases.” Gemini’s new marketing campaign, designed by Dune and Star Wars artist Matt Griffin, encapsulates this vision. The campaign blends futuristic imagery with a strong message: “Go where dollars can’t.” It underscores Gemini’s long-term commitment to innovation and financial empowerment. Building the Foundation for the Future Looking ahead, Bedino envisions a crypto industry that’s not just sustainable but transformative. He stressed the importance of creating a clear, transparent, and decentralized system that empowers users while adhering to regulatory frameworks. “Crypto’s mission isn’t just about financial gains; it’s about redefining what financial freedom looks like,” Bedino said. “Gemini is here not just for the next year or decade — we’re building for the next century.” Connecting with Claudio Bedino and Gemini As Gemini continues to expand its footprint across Europe, Bedino invites listeners to join the conversation. “If you’re curious about crypto or want to collaborate, connect with me on LinkedIn,” he said. For those looking to learn more, Gemini’s Cryptopedia and State of Crypto report are valuable starting points.
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